Dear Use of different, but similar names,
I beg to differ with all my colleagues and please find the answer below
1. Shagun Sarees and Sargun Sarees are deceptively similar as far as trademark is concerned under Section 11 of the Trademarks Act, 1999. Hence, Shagun sarees are valid in sending an Advocate Notice (Cease & Desist notice)
2. Shagun sarees can file for injunction against Sargun sarees even if they have not registered their trademark but are using the trade name Shagun prior to your adoption of the trade name Shagun under Section 27(2) of the Trademarks Act, 1999 i.e., under common law remedy.
3. However, if you can prove that the adoption and use of trade name "SARGUN" is prior to the use of the trade name "SHAGUN", then you are protected under Section 34 of the Trademarks Act, 1999
Considering the cease and desist notice received by you, please go through the same and if you find that you are the prior user, then you can serve a reply to Shagun otherwise it is advisable to change your trade name as i will cost you less to do so than getting into legal hassles.
Secondly, you can refer to the case of Mahendra & Mahendra vs. Mahindra & Mahindra and also the case of T Venugopal Rao Vs. Ushodaya enterprises wherein the Apex Court has ruled in favor of the mak hich first came to use.
Here, you are dealing in the same product, same space (area) with a deceptively similar name which attracts the case of a Triple Identity and hence it is advisable to change your trade name if you cannot prove you are the prior user. for prior use, you should have bills, invoices, P/L A/c statements, Sales Tax/VAT Receipts & Registration prior to that of Shagun.
I hope the above clarifies
In case of further doubts, please do contact